The New York Times gave us the chance to imagine what the 2016 presidential campaign buttons would say if politicians were honest. Idk, seems like we could've been meaner to Trump.
See in: The New York Times Sunday Review.
No one eats spaghetti with strangers. It's a messy, slurpy, splattery meal that you eat with people who won't judge. Or at least, people who love you unconditionally. Which is what these spots are about.
To promote NBA 2K's new face scanning technology, we invented a beard guru to help James Harden and his beautiful beard get ready.
Chex Mix wanted to launch a spin-off product called Muddy Buddies, an ugly cousin with nicknames like Puppy Chow and Reindeer Poop. The product was ugly. But we had to show it. And we made quirky ads owning that.
For NBA2K fans, the new cover athlete is huge. So to announce Durant as the cover athlete, we leaked an image on social media with hidden metadata that rewarded gamers with secret codes and prizes inspired by Durant.
Then during the NBA finals, Durant won MVP and two hours later we followed up with our teaser spot. A mix of top NBA 2K gamers hacking into Durant's actual MVP speech.
There is also a 3:00 case study video.
A side project to turn Google's iconic "Marked As Resolved" notification into a sticker that resolves comments irl.
You miss 100% of the shots you don’t take. I assume Wayne Gretzky was talking about selling through a tagline that uses the word “ballsy” when rebranding balls of Brookside dark chocolate.
For the first time, NBA 2K gamers could scan their face into the game using their Xbox Live camera. The tech was supposed to be a big story, but it backfired in a big, ugly way. So we spun the massive face-scanning failure as the perfect Halloween horror story.
Along with the video, we let gamers upload their own Face Scan Fails and turn them into Halloween masks. Because look at these things.
Kit Kat wanted bites and smiles. So we gave them that, along with dozens of remixed jingles created and launched by music influencers, an online Breakies Award show that rewarded fans for remixing the jingle, and months of throwback content.
How does a 160-year-old brand that hasn’t launched a new cereal in 15 years convince teens to try new Tiny Toast cereal? We helped General Mills cut through the noise by creating the brand's first all-mobile campaign, which spoke exclusively in short, bizarro content. These were weird, and weirdly effective. The clients were happy.
History Channel's Join or Die with Craig Ferguson was the first debate show that questioned history. To draw viewers, we created animated pre-roll and promos, and had so much fun working with animation.